We build and operate the VSL and webinar systems behind high-ticket offers — attracting premium buyers, raising the value of every client and scaling revenue without the chaos. Live in two weeks.
It’s funny how much pain people put themselves through simply because they don’t think bigger, make poor decisions, or overcomplicate the process.
Another tool. Another funnel hack. Another launch that almost worked.
There’s no flashy tool. No secret way of doing things.
Just boring systems, creativity, information and simplicity — applied with discipline, every single week.
That’s the whole job. It’s the only one we do.
Think bigger.
02What actually works
Four things. Nothing else.
01
Boring systems
The unglamorous machinery that makes revenue repeatable — pipelines, follow-up, scorecards, weekly reviews. Boring is what scales.
02
Creativity
The offer, the angle, the message. The one place you should be radically different, because it’s where buyers decide.
03
Information
Decisions made on numbers, not moods. Every stage measured, every week reviewed, nothing left to guesswork.
04
Simplicity
Fewer moving parts, fewer tools, fewer excuses. If it can’t be explained on one page, it isn’t ready to launch.
03The acquisition engine
Premium buyers don’t get chased. They get convinced.
Every offer we run is powered by one of two proven systems. Both do the same job: educate, filter and pre-sell — so the only people on your calendar are qualified, ready and able to buy.
System 01Foundation
Offer & message
The offer premium buyers say yes to.
01Market
02Buyer
03Offer
04Message
We define who the offer is for, the outcome it promises, the price, the mechanism and the proof. Then we write the message that qualifies on sight: the buyer’s problem in their own words, and clear reasons for the wrong buyer to opt out before they cost you a call.
Ideal buyer & buying triggers
Offer, price & guarantee
Unique mechanism
Angle & hook bank for ads
System 02Evergreen
VSL call funnel
One video that qualifies and pre-sells, 24/7.
01Ads
02VSL page
03Application
04Booked call
Direct-response ads send cold traffic to one page: headline, VSL, application and calendar on the same step, so applicants don’t drop between the form and the booking. Qualified applicants book. Unqualified ones are routed out before they reach your calendar. Your ad account is fed qualified-call events, so it optimises for buyers, not clicks.
VSL script with chapters
One-question application
Qualified / unqualified routing
Qualified-call events sent to ads
System 03Live · monthly
Webinar system
Teach once a week / month. Sell to the room.
01Ads
02Registration
03Live webinar
04Booked call
A live monthly webinar, promoted with paid traffic for 14 days. Registrants are scored on sign-up, and the highest-intent get the earliest call slots. The presentation teaches, then pitches a call. A replay, a pop-up session and a final re-pitch catch the buyers who needed another day.
Presentation & pitch script
Lead scoring & tiered calendars
Show-up sequences
Replay, pop-up & re-pitch
System 04Always-on
Retargeting content
Content that makes the call a formality.
01Founder
02Content
03Retargeting
04Call
We turn the founder’s expertise into short- and long-form content and run it as ads to everyone who has watched, applied or booked. By the time a prospect speaks to sales, they’ve seen your thinking many times over, and the call starts with trust instead of scepticism.
Short- & long-form content library
Retargeting to warm audiences
Pre-call breakout videos
Proof & case-study assets
System 05Human layer
Setting & sales
Booked calls, turned into cash.
01Lead
02Setter
03Closer
04Cash
Setters work every inbound DM and application: qualify, confirm and run the pre-call sequence so buyers turn up. Closers run a documented call structure. We recruit, onboard and manage both, so revenue isn’t capped by how many calls the founder can take.
Setter & closer recruitment
DM setting & qualification
Pre-call nurture sequence
Scripts, call reviews & no-show recovery
System 06Visibility
Tracking
Every dollar of spend traced to cash.
01Spend
02Calls
03Closes
04Cash
One view of ad spend, cost per booked call, show rate, close rate and cash collected per call, broken down by campaign, by creative and by rep. Every week starts with the same question: where does the funnel break first? That’s what we fix next.
CRM & pipeline stages
Ad-to-cash attribution
Rep-level scorecards
Weekly constraint review
04How we work
One system. Two ways in.
Launch builds the six systems and takes them live in 14 days. Operate is our team running them every week after: ads, funnel, content, setting, sales management and reporting.
Engagement 010 → 1
Launch
From idea to live offer in two weeks.
For new, relaunched or stalled offers. We build the offer, the VSL or webinar funnel, the ads, the sales process and the tracking, then switch traffic on. You leave with a documented, working system, or roll straight into Operate.
We take ownership of acquisition, sales operations and reporting — and keep refining until growth is predictable. You keep the vision. We keep it moving.
“Exceptional from the first week. Jakub delivered a pipeline of pre-qualified leads we now close at 35% — and his team recruited the setters and closers to handle it.”
BS
Bartłomiej Sikorski
Founder, Dochodowe Studio
08Questions
Straight answers.
What counts as a high-ticket offer?
Anything where one client is worth enough to justify a sales call: typically $3,000 and up. Coaching, consulting, services, programmes and productised expertise.
What exactly do you build?
Six connected systems: offer and message, a VSL call funnel, a webinar system, retargeting content, setting and sales, and tracking. Most offers run one front end (VSL or webinar); some run both.
VSL or webinar: which is right for us?
It depends on price point, audience and how much education the buyer needs. A VSL runs evergreen and produces calls every day. A monthly webinar concentrates demand into one event and suits offers that need more teaching. We recommend one in the diagnosis; you approve before we build.
Do you run the ads?
Yes. Creative, campaign structure, budgets and testing. The ad account is optimised on qualified booked calls, not leads, so spend goes towards buyers.
Do you hire our sales team?
Yes. We recruit, onboard and manage setters and closers, and give them the scripts, pre-call sequences and call reviews to perform. The team works for your business, not ours.
How quickly will we see results?
Launches go live within 14 days of kickoff. After the diagnosis you get an honest estimate of cost per call and first sales, before you commit to anything.
What do you need from us?
A decision-maker, access to your numbers, an ad budget and around two hours a week. Operate clients also record content for the retargeting system. We handle the rest.
Do you take on everyone?
No. We keep a small roster so every client gets senior attention. If we’re not the right fit, we’ll tell you on the first call.
Your move
Think bigger.
Book a 30-minute call. We’ll look at your cost per call, show rate and close rate, find the first stage that’s breaking, and tell you whether Launch, Operate or neither is the right move.